| |
Target Audience
These are active construction
reference buyers. Most of these
buyers are owners of small to midsize construction companies.
88% of theses buyers use computers in their business; of those,
88% have a CD-ROM.
Based on 2000
Market Research Report
|
| Remodeling |
31% |
| Construction Estimators |
31% |
| Custom or Spec. Builders |
19% |
| Subcontractor |
22% |
| Construction Tradesman |
18% |
| Architect or Engineer |
15% |
| Adjuster/appraiser |
13% |
|
|
50% work in framing, while
49% of Craftsman's customer base works in finish carpentry.
|
| Other significant trades include: |
|
| Electrical work |
42% |
| Drywall |
44% |
| Concrete work |
38% |
| Cabinets |
38% |
| Roofing |
37% |
| Masonry or tile |
35% |
| Painting/paper hanging |
34% |
| Plumbing |
34% |
| Foundations |
29% |
|
|
| 20+ years of experience |
56% |
| 11 to 20 years |
27% |
| 6 to 10 years |
10% |
| 1 to 5 years |
5% |
| Less than 1 year |
1% |
|
|
| Gross annual construction
sales for Craftsman's customers' businesses ranged from under
$50,000 to over $1,000,000. |
|
| 62% of Craftsman's
customers have 5 or fewer
employees |
|
85% of Craftsman's
customers own a computer.
Of those that have computers, 89% have access to the World Wide Web
and 5% expect to in the next year. 30% of our
customers with computers have ordered online. |
|
| The most popular uses for
the computer are: |
| Word Processing |
83% |
| Bookkeeping/Accounting |
72% |
| Construction Cost Estimating |
56% |
| Accounts Receivable |
41% |
| Drafting, Drawing or CAD |
34% |
|
 |
